Symantec Safe Site FAQ

Symantec Safe Site Questions:

What is the Symantec Safe Site?
Is this the same seal I see at checkout on big name websites?
Why does my website need a seal to be trusted?
What types of businesses benefit from displaying the Symantec Safe Site seal?
How is the Norton Secured Seal different from other business seals?
Can the Norton Secured seal really help increase my online sales?
Can the Norton Secured seal help increase traffic from search engines?
What is malware?
How do I to get a Symantec Safe Site?

Where Can I Renew My Trial Symantec Safe Site Expired Symantec Safe Site?

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Symantec Safe Site Answers:

What is the Symantec Safe Site?

The Symantec Safe Site brings trust to businesses by helping them establish credibility online. When you display the Symantec Safe Site on your website, it means that Symantec has verified your identity and that you are the rightful owner or operator of your website. Visitors may click the seal to confirm your information. The seal also means that your site has passed a daily malware scan and visitors can click on your site with confidence.

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Is this the same seal I see at checkout on big name Websites?

The Symantec Safe Site is an extension of the established and highly trusted Norton Secured Seal. The Norton Secured Seal means that a site is secured by a Symantec SSL Certificate and authenticated by Symantec. If you do not collect sensitive information or conduct transactions on your website or your checkout is through a 3rd party service provider, you do not need an SSL Certificate. The Symantec Safe Site provides a cost-effective way to establish trust on your site without installing an SSL Certificate.

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Why does my website need a seal to be trusted?

Growing concerns about fake sites, viruses and identity theft have made consumers reluctant to do business with websites they don't know and brands that are not familiar to them. As a result, small businesses struggle to draw traffic to their websites and to generate the confidence to buy, click, and sign-in online. The Symantec Safe Site tells website visitors that the most trusted brand on the internet has verified your identity and that your site has passed the Symantec malware scan.

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What types of businesses benefit from displaying the Symantec Safe Site seal?

Trust is important for all websites, not just ecommerce. If you are a publisher with an ad-based revenue model, you need traffic to thrive and your site to be trusted so visitors will click through your ads. If your website serves as a brochure for your local business, you are asking customers to trust you based on the content of your site. In almost any case, a small investment in a Symantec seal shows your site visitors that you are trusted by the leader in online trust and gives them the confidence to click.

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How is the Symantec Safe Site different from other business seals?

Only a Symantec Safe Site is backed by the most trusted security brand on the Internet (US Brand Tracker Survey 2009). On average, the Norton Secured Seal is displayed 175 million times a day on more than 90,000 websites in 160 countries. The Norton Secured Seal has an 86% recognition rate among consumers (US Brand Tracker Survey 2009). In fact, 97 of the 100 largest SSL-using banks in the world, 87% of the largest ecommerce sites in North America and 93% of the Fortune 500 rely on Symantec (including Symantec, its subsidiaries and affiliates) to secure their websites. As the brand trusted by major banks and retailers, the Norton Secured Seal helps build confidence on all types of websites.

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Can the Norton Secured Seal really help increase my online sales?

Yes. Customer case studies have shown an average increase in transactions of 24% (ranging between 10% - 36%) when the Norton Secured Seal was displayed. Many small businesses use third-party shopping cart software that is secured by Symantec and the Symantec seal is displayed on checkout pages. To maximize click through to your shopping cart, show customers that they can trust the link, trust the site, and trust the transaction with the Norton Secured Seal present at all stages of the buy process.

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Can the Norton Secured Seal help increase traffic from search engines?

One of your biggest challenges is standing out in search so that potential customers, viewers, members, etc. actually click your link to see all that you have to offer. The Symantec Safe Site includes seal-in-search, a feature that allows enabled browsers to identify Symantec trusted sites and display the Norton Secured Seal next to your link in search results. See how the Symantec Safe Site is displayed in search results, download the free AVG LinkScanner to enhance your browser.
In addition, a daily malware scan helps mitigate the risk of becoming blacklisted by search engines. No matter how much search optimization and advertising you do, if your site is blacklisted, it will not be displayed in search results and viewing may be blocked by some browsers.

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What is malware?

Malware is a general term for malicious software and is a growing problem on the Internet. Hackers install malware without your consent by exploiting security weaknesses on your server and gaining access to your website. Click the following link to visit our dedicated Malware Frequently Asked Questions page

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How do I to get a Symantec Safe Site?

Simply enroll online: Buy Symantec Safe Site

Symantec will first verify the information you provide. Your website must be legally registered and you must either own the domain name or have exclusive rights to use it. Next, we conduct your first malware scan. If malware is detected, you will receive a notice with details about the type of malware and the infected pages for removal. When you pass the malware scan, you'll receive an email alert with a link to a download page. Symantec Safe Site is a small script that you copy and paste into your website.

Note: If your website collects information from visitors, you need to protect transactions with a Symantec SSL Certificate.

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Where Can I Renew My Trial VeriSign Trust Seal or Expired VeriSign Trust Seal?

You may already have a VeriSign Trust Seal / Symantec Safe Site that has expired or will be expiring soon. You will want to renew it through Certs 4 Less. We offer discounts on Symantec trust seals. You can renew both an expired VeriSign trust seal as well as a trial VeriSign trust seal at anytime during the validity period of the trust seal. To renew your expired VeriSign Trust Seal simply click on the order button below.

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